An interview with Bev James and EBA Member Oliver McNeil of Legend Photography.

Big business maybe but the Chancellor hasn’t really done an awful lot to support start ups and owner-managed businesses. And these are the foot soldiers in the UK’s tentative economic recovery.

I am literally buzzing, it’s unbelievable! Is it because I have either A) stuck my fingers in an electric socket, B) eaten a family pack of Skittles, or C) been on an EBA Power Retreat Weekend? The answer of course is C (with a sneaky bit of B!).

People start businesses for all sorts of reasons. Freedom to be their own boss being a prime one. Making a mark on the world is another, as is to achieve a better work/life balance.

With this latest PR Basics blog for the EBA, my intention is to encourage you to know the media you want to be in with your PR efforts.