We interviewed Antonia Hawke, founder of The Pro Make Up Shop, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

The innovative TeenBiz scheme will enable one student per month to receive up to £500 funding, a business mentor and a start up pack, and aims to start 100 new businesses for under 18s over the next three years.

Congratulations to EBA member Gary Gallagher, Co-Founder of Paper Bag, a mobile application development agency. He was selected by Jacqueline Gold, Chief Executive of Ann Summers and Knickerbox, as a business man to be commended.

How many times on avaerage does someone attempt a goal before giving up? Would you guess 1, 2 or 3? The real answer is probably nearer 0.5. Many people give up before they even try.

Traditional marketing relied on companies ‘shouting’ their messages at potential customers via channels such as TV, radio, newspapers, magazines, the letterbox and the phone. These marketing vehicles were crass in that however good the data a company was using, for most people, most of the time, these messages were simply deemed irrelevant.