We interviewed Kate Pexton, founder of Consulte, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

Ensuring that your offer meets what your ideal customer actually wants to buy is essential from the outset. Have you identified your unique point of difference?

The EBA are delighted to welcome Olympian gold medal rower, Ben Hunt-Davis, to the team of experts! Ben Hunt-Davis won an Olympic Gold as part of the Men’s Eight rowing team in the Sydney Games in 2000, the only British crew to have won this event since 1912.

Whether we meet people face to face or via the telephone, social media or email, the interaction we create (conscious or otherwise) influences how people react and feel about you.

There is a popular saying that: “Success has many parents – but failure is an orphan”. I have found that to be true. If you do what you need to do to stay ahead of the pack – you won’t get left behind.