Entrepreneurs' Blog

Archive for February, 2012

The reason why a business needs a website is to sell: plain and simple. It either needs to sell products, sell services or sell a brand. Like the sales person who never closes a deal and simply becomes a professional visitor, the website which does not encourage and ask for the business is no more than a business card.@guylevine

We interviewed Ildiko Haraszi, founder and managing director of BusinessMakeover, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

Small businesses will typically have flat, flexible reporting structures. However, many large organisations will have strict reporting structures in place, so as not to cause confusion within the business.

I don’t know about you, but I don’t know anyone who bought something because the salesperson said “we were founded in 1922″, “we have 300 employees” or “here’s a map to our offices”. Customers buy when they know you’ll improve their future.

Business owners who are motivated solely by profit or a love for their product are likely to think, “I want to sell this and I need people to buy it,” rather than, “What does the customer want and how can I best solve their problem or fulfill their need?”



  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

About EBA

The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...

 

Entrepreneurs' Blog Bottom