The reason why a business needs a website is to sell: plain and simple. It either needs to sell products, sell services or sell a brand. Like the sales person who never closes a deal and simply becomes a professional visitor, the website which does not encourage and ask for the business is no more than a business card.@guylevine

We interviewed Ildiko Haraszi, founder and managing director of BusinessMakeover, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

Small businesses will typically have flat, flexible reporting structures. However, many large organisations will have strict reporting structures in place, so as not to cause confusion within the business.

I don’t know about you, but I don’t know anyone who bought something because the salesperson said “we were founded in 1922″, “we have 300 employees” or “here’s a map to our offices”. Customers buy when they know you’ll improve their future.

Business owners who are motivated solely by profit or a love for their product are likely to think, “I want to sell this and I need people to buy it,” rather than, “What does the customer want and how can I best solve their problem or fulfill their need?”