Entrepreneurs' Blog

07 Mar, 2011

Be memorable to your clients, for all the right reasons

Posted by: Bev James In: Branding|Business Tips|Expert Articles|Marketing|Personal Branding|Public Relations|Reputation Management|Tips For Success

Be memorable to your clients, for all the right reasons

Many people are familiar with the term ‘personal branding’  yet many people are just not comfortable seeing themselves as a brand. But the truth is, whether you do, or not, it is important to understand that others will be forming impressions about you even if you are not aware of this happening.

Your personal ‘brand’ is a collection of perceptions others form about you, some of which are based on things you can control such as image and grooming and sometimes on your demeanor, manners and personal conduct.

How we come across to others whether it’s face to face, via the telephone, skype or email, helps others form an impression about us as people and colleagues.

Our self esteem is always on display through the choices we make about our appearance and grooming.

Our attitude and esteem for others shows also in the way we choose to communicate with people.

Our manners and integrity play a huge part in us being memorable for all the right reasons.

Do you make it easy for people to like you and connect with you?
How authentic is your communications style?
Are you predictably professional in all of your actions or are you a little unpredictable in some?

As a rule of thumb, if we all try to be more like the people we would love to interact with more on a regular basis, we can become more memorable for the right reasons.
Be yourself, yet with as much skill, panache and polish as you can because you are self aware.

If it’s true that people buy people, and if your business is suffering from lack of sales and new clients right now, perhaps the way you are communicating, verbally and non verbally isn’t helping?

Define your professional persona to reflect your personal brand values and authenticity. You are unique so be prepared to shine in your own spotlight and encourage others to shine in theirs. Create your personal style markers. Define your communications style and be consistent and congruent.

In short, be remarkable as a fellow human being.

Be remarkable to do business with.

Be your best version of yourself.

Be prepared to stand head and shoulders above the crowd.

Show you care about your clients through every interaction and action.

That’s how to build a memorable brand to work for you behind your back, and to your face.

EBA HQ

1 Response to "Be memorable to your clients, for all the right reasons"

1 | Mike Ashworth

March 7th, 2011 at 13:06

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Interesting post, I feel that personal branding has gotten way out of control, mostly as a result of our celeb obsessed culture.

“How authentic is your communications style?” your communciation style is either authentic or it is not. their should be no “degrees of authenticity”

“As a rule of thumb, if we all try to be more like the people we would love to interact with more on a regular basis, we can become more memorable for the right reasons. Be yourself, yet with as much skill, panache and polish as you can because you are self aware.”

I feel people should be themselves. If in doing so, this resutls in negative consequences, such as people hating them or disliking them, then it may well be time to take a good look in the mirror and change your life. rather than applying “polish” which actually masks your true self.

Comment Form


  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

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