07 Mar, 2011
Be memorable to your clients, for all the right reasons
Many people are familiar with the term ‘personal branding’ yet many people are just not comfortable seeing themselves as a brand. But the truth is, whether you do, or not, it is important to understand that others will be forming impressions about you even if you are not aware of this happening.
Your personal ‘brand’ is a collection of perceptions others form about you, some of which are based on things you can control such as image and grooming and sometimes on your demeanor, manners and personal conduct.
How we come across to others whether it’s face to face, via the telephone, skype or email, helps others form an impression about us as people and colleagues.
Our self esteem is always on display through the choices we make about our appearance and grooming.
Our attitude and esteem for others shows also in the way we choose to communicate with people.
Our manners and integrity play a huge part in us being memorable for all the right reasons.
Do you make it easy for people to like you and connect with you?
How authentic is your communications style?
Are you predictably professional in all of your actions or are you a little unpredictable in some?
As a rule of thumb, if we all try to be more like the people we would love to interact with more on a regular basis, we can become more memorable for the right reasons.
Be yourself, yet with as much skill, panache and polish as you can because you are self aware.
If it’s true that people buy people, and if your business is suffering from lack of sales and new clients right now, perhaps the way you are communicating, verbally and non verbally isn’t helping?
Define your professional persona to reflect your personal brand values and authenticity. You are unique so be prepared to shine in your own spotlight and encourage others to shine in theirs. Create your personal style markers. Define your communications style and be consistent and congruent.
In short, be remarkable as a fellow human being.
Be remarkable to do business with.
Be your best version of yourself.
Be prepared to stand head and shoulders above the crowd.
Show you care about your clients through every interaction and action.
That’s how to build a memorable brand to work for you behind your back, and to your face.