07 Jul, 2010
Brand Strategy Guru, Simon Middleton, joins our Millionaire Mentor Team!
Posted by: Entrepreneurs Blog In: EBA News|Millionaire Mentors
Brand Strategy Guru, Simon Middleton, has become one of the EBA Millionaire Mentors. Simon looks forward to sharing his highly effective brand strategies and has devised a unique plan for building a brand during a recession.
Simon, who is the author of Build A Brand In 30 Days has advised British Airways, Barclays, Aviva, Prêt A Manger and The Broads National Park on branding, will explain to EBA delegates why you should increase your marketing activities during recession and that you should also consider increasing your prices. “In a recession everybody goes price-cutting crazy, but whilst that will generally give a short term sales boost it can also do long term damage to your brand, dragging you into commodity hell. If your brand really wants to win a place in the psyche of the market place, being cheap isn’t necessarily going to help.”
And concerning marketing, Simon told EBA’s Bev James, “The convention in recession is to cut marketing budgets. It happens all the time. But marketing efforts will lead you out of the recession. Cutting marketing first is like giving away your shoes! I would never suggest that marketing budgets shouldn’t be reviewed and made to work harder for every penny. But don’t just slash at them and think you are helping your brand!”
Bev James, MD and founder of the EBA said: “It’s great to have a brand expert of Simon’s calibre on board. He is a prime asset for the Entrepreneurs’ Business Academy and our customers will benefit greatly from his input.”
