Entrepreneurs' Blog

29 Nov, 2012

Business In The Spotlight – Female Entrepreneurs Association – Carrie Green

Posted by: Bev James In: Business In The Spotlight|Tips For Success

Business In The Spotlight - Female Entrepreneurs Association

Carrie Green started her business: Female Entrepreneur Association after feeling unfulfilled from the success of her first business. Carrie wanted to create something that made a difference by inspiring women to start and grow their own businesses.  She is now an Ambassador for Start-Up Loans along with 11 other young entrepreneurs. Here is Carrie’s Start-Up journey:

What Makes Your Business Unique?

The Female Entrepreneur Association is an online platform where female entrepreneurs from all over the world can connect and share their story to help inspire others. If you’re in your 20s, hate your job and want to start an online business, you can go on our site and find women who’ve been there and done it.

We’ve published stories on girls in their teens to women in their 80s, from women who quit their job and started a business to women who fought cancer and were inspired to start a business. We provide such a diverse range of perspectives about what it’s like to be a female entrepreneur and this has helped to inspire and empower women to go for it and turn their ideas into a reality.

We also publish a magazine to inspire women to achieve amazing things and build successful businesses and this is definitely filling a gap in the market. The response has been incredible, because the magazine is presented in a style and language that connects and engages women.

Please Tell Us About Your Background

I started my first business in 2005 whilst I was studying Law at the University of Birmingham. When I graduated I decided to take the business global. By 2009 we were receiving over 100,000 hits to the site every month and processing thousands of orders. I loved building the business, but I ended up feeling lonely and unfulfilled.

I thought I’d be happy when I’d made loads of money and I wasn’t, so I had to figure out what I actually wanted to achieve in life. I decided that I wanted to create something that made a difference by inspiring women to start and grow their own businesses. I knew that if I could do it, anyone could!

What Has Been Your Proudest Moment In Business So Far?

Definitely winning the Change Makers Award and seeing my face on the Coutts building. It was so surreal and made me realise that when you have enough self-belief and work hard, you can achieve amazing things.

I’m also really proud of my digital magazine, This Girl Means Business. I’ve interviewed some of my idols for it – Michael Gerber, Michelle Mone, Louise Hay – and to know that it’s read by thousands of women every single month makes me happy.

And The Hardest Moment?

I don’t think there’s been one particular moment, but when I first started the Female Entrepreneur Association it was tough when people didn’t believe in what I was doing and thought I was crazy, especially because back then I had no idea how things were going to work out.

I find that when you’re trying to achieve something extraordinary, you’re always going to be faced with challenges and tough times – it’s part of the adventure. I remind myself that successful people are the ones that hang on when everyone else has let go.

Have You Adapted Your Business Model To Cope With The Economic Downturn?

I haven’t had to adjust my business model. I stay positive about everything and just focus on what’s working best right now.

What Advice Would You Give To A Budding Entrepreneur?

If you want to be successful make sure you really know what you want to achieve, why you want to achieve and have a plan for actually making it happen. Never listen to the naysayers and when times get tough remember that it’s all part of the adventure of being an entrepreneur. Never give up on yourself or your dreams.

Make sure you have the best attitude possible! One of my favourite quotes is by Anthony Robbins, he said, “Your destiny is determined by the choices you make. Choose now. Choose well.” If you want to make good decisions you have to have the right attitude.

1 Response to "Business In The Spotlight – Female Entrepreneurs Association – Carrie Green"

1 | Michael

December 1st, 2012 at 01:53


Carrie Green speaks with a powerful mind set and a passion for success. Carrie Green states that, Make sure you have the best attitude possible! I agree with this statement, because too many people don’t see the positive side of life. You work hard all year and take calculated risks for some reward.

Best wishes


Comment Form

  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

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