England’s Cricket Team is proudly sitting on our perch as the world’s leading Test Match side. A fantastic – and, when you consider where we were a few years ago, scarcely believable – feat. There are hundreds of contributing factors, but one that jumped out at me was how people describe their roles.

We are all leaders in some aspect of our lives – the key is to get help in acquiring the key skills that enable us to lead effectively.

In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

Every now and then we approach our EBA Experts to answer some of your pressing questions as entrepreneurs and business owners. Here’s Greg Brown clarifying the tricky problem of holiday entitlement when your staff work irregular hours.

Your Visibility Plan should be unique and be a well thought through document, one which you may have spent some time working on as you brainstorm ideas, grow your profile and develop confidence (and skills) at being visible in the best way possible.