None of us really knows how the Olympic summer will affect business, because we haven’t hosted a Games since 1948. The Olympics could be one of the greatest marketing opportunities – especially for Londoners – that we have had for years.

Welcome to the first Bev’s Blog of 2012 I would like to take this opportunity to wish you all a very successful and prosperous New Year. When looking ahead to a new year it is useful to start by reflecting back on the one that has just passed. 2011 was a tough year for many businesses.

Marketing a business is not down to luck – it is a process and a skill that can be learned like any other, especially when you have a plan.

Move over babyboomers, there are new kids on the block. Here comes Generation Y – the Facebook generation – who are changing the face of business forever. There is no such thing as ‘too young’ to be in business any more. There is a rising awareness of ‘youth power’.

There is a popular saying that: “Success has many parents – but failure is an orphan”. I have found that to be true. If you do what you need to do to stay ahead of the pack – you won’t get left behind.