Entrepreneurs' Blog

Archive for the ‘Marketing’ Category

We interviewed Colin Stevens, founder and managing director of Better Bathrooms, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the man behind the business and his journey as a member of the Entrepreneurs’ Business Academy.

“The customer is always right” is a well-known mantra, because without customers you have no business, it is their needs that feed a business’s sales. Getting business from your existing customers is less costly and unpredictable than attracting new ones, so retaining customers is vital for survival.

Marketing a business is not down to luck – it is a process and a skill that can be learned like any other, especially when you have a plan.

Technology is an awesome tool for business generation. It’s hard to imagine life without it isn’t it! We are definitely in the digital age and suffice to say that many businesses are inextricably interwoven with the world wide web.

Move over babyboomers, there are new kids on the block. Here comes Generation Y – the Facebook generation – who are changing the face of business forever. There is no such thing as ‘too young’ to be in business any more. There is a rising awareness of ‘youth power’.



About EBA

The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...

 

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