Entrepreneurs' Blog

Archive for the ‘Marketing’ Category

From the High Street in Richmond, Surrey, to the spectacular location of Somerset House in the heart of London – there is no stopping Pop Up Britain in their quest to champion Britain’s entrepreneurs.

In my world I work mainly with two groups of people: highly successful entrepreneurs and high achieving former Olympians. There are many similarities between the mind-set of the two. Both groups strive for excellence and are action-orientated.

I don’t know about you, but I don’t know anyone who bought something because the salesperson said “we were founded in 1922″, “we have 300 employees” or “here’s a map to our offices”. Customers buy when they know you’ll improve their future.

Business owners who are motivated solely by profit or a love for their product are likely to think, “I want to sell this and I need people to buy it,” rather than, “What does the customer want and how can I best solve their problem or fulfill their need?”

We interviewed Colin Stevens, founder and managing director of Better Bathrooms, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the man behind the business and his journey as a member of the Entrepreneurs’ Business Academy.



  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

About EBA

The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...

 

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