Traditional marketing relied on companies ‘shouting’ their messages at potential customers via channels such as TV, radio, newspapers, magazines, the letterbox and the phone. These marketing vehicles were crass in that however good the data a company was using, for most people, most of the time, these messages were simply deemed irrelevant.

We interviewed Natasha Courtenay-Smith, founder of Talk to the Press, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

The second new Millionaire Mentor appointment this month: Grant Leboff, Sales & Marketing Expert and founder of the Sticky Marketing Club™ . He is a best-selling author. Grant’s first book, Sales Therapy®, (Wiley), is an international best-selling title and introduced businesses to a new and highly effective Sales philosophy.

When coaching, teaching and supporting people on their Digital Journey I create a step plan to help them work through the key areas to focus on. I have created this here for the EBA and hope this inspires some useful changes in the way you use the internet if it is not giving you the return you are looking to achieve for your business.

All too often business failure takes business owners by surprise. You can still have large contracts in place but suddenly the cash dries up and your cash flow resembles the Sahara!