None of us really knows how the Olympic summer will affect business, because we haven’t hosted a Games since 1948. The Olympics could be one of the greatest marketing opportunities – especially for Londoners – that we have had for years.

Welcome to the first Bev’s Blog of 2012 I would like to take this opportunity to wish you all a very successful and prosperous New Year. When looking ahead to a new year it is useful to start by reflecting back on the one that has just passed. 2011 was a tough year for many businesses.

Marketing a business is not down to luck – it is a process and a skill that can be learned like any other, especially when you have a plan.

Move over babyboomers, there are new kids on the block. Here comes Generation Y – the Facebook generation – who are changing the face of business forever. There is no such thing as ‘too young’ to be in business any more. There is a rising awareness of ‘youth power’.

Whether we meet people face to face or via the telephone, social media or email, the interaction we create (conscious or otherwise) influences how people react and feel about you.