Technology is an awesome tool for business generation. It’s hard to imagine life without it isn’t it! We are definitely in the digital age and suffice to say that many businesses are inextricably interwoven with the world wide web.

In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

Bev James interviews, Richard Hobbs for this months EBA Business in The Spotlight.

We’re very excited at EBA HQ as this is the week that Bev James’ long awaited book officially releases! We’ve had some early published copies here in the office for a week or more and in between all the myriad activities happening here, we’re all dipping into Bev’s book!

You can’t have not heard of the term ‘personal branding’ yet I feel there is a stereotype about it that requires adjusting: many people are going down the wrong road with it and a superficial road at that.