Entrepreneurs' Blog

Archive for the ‘Public Relations’ Category

Emily Bendell started her business: BlueBella after spotting a gap in the market for an upmarket brand that was still affordable, after a summer job in a sexy lingerie shop

Move over babyboomers, there are new kids on the block. Here comes Generation Y – the Facebook generation – who are changing the face of business forever. There is no such thing as ‘too young’ to be in business any more. There is a rising awareness of ‘youth power’.

We interviewed Kate Pexton, founder of Consulte, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

The recession has hit the so-called “Y Generation” very hard (that’s people born between 1980 and 1994 in case you were wondering. I know I was!). There are fewer jobs – and certainly no job security.



  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

About EBA

The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...

 

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