Emily Bendell started her business: BlueBella after spotting a gap in the market for an upmarket brand that was still affordable, after a summer job in a sexy lingerie shop

Move over babyboomers, there are new kids on the block. Here comes Generation Y – the Facebook generation – who are changing the face of business forever. There is no such thing as ‘too young’ to be in business any more. There is a rising awareness of ‘youth power’.

We interviewed Kate Pexton, founder of Consulte, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

The recession has hit the so-called “Y Generation” very hard (that’s people born between 1980 and 1994 in case you were wondering. I know I was!). There are fewer jobs – and certainly no job security.