The art of self-awareness is absolutely key to being a successful leader. Why? Because we always judge ourselves on our intentions. And others judge us on our behaviour.

One of the most compelling reasons we go back to a restaurant, for example, is as much about the food we received as it is the experience we had. We perceive customer-facing personnel as being the brand. We would be right to think that the right people interacting with us are in the right role (skills and suitability) and are more than capable to do their job and that ‘the management’ thinks so too and has invested the right amount of training in them.

In Know Me Like Me Follow Me, author Penny Power, one of our EBA Millionaire Mentors, talks about the rise of conversation marketing.

So what is ‘marketing’ if not ‘influencing’?  Every product that is marketed is being offered as something you need.  You are influenced by its effectiveness for you; your feelings about it are influenced by the advertisers through your emotions. We buy what we feel we need, or must have, to improve our status.Â