Is there any business that wouldn’t benefit from Press Relations? I was asked this question recently, and my immediate response was to say no, there isn’t! Every business has customers, and needs PR to build a profile, an interest and a following for what it sells. The advantage of PR (ideally undertaken alongside other marketing [...]

They both grab your attention, that’s what… I’ll come back to this point now that I have your attention. In this post, I’d like to talk about how effective the use of PR in your business can be. PR is a particularly hot topic this week. This is due to the fact that we find [...]

I attended the EBA’s mind blowing Total Business Mastery seminar last weekend (24th April). So much inspiring and motivating new information – plus useful reminders of things you know but haven’t focussed on for a while. My action list has doubled in length! Steve Clarke’s key tip to see a massive increase in your clients, [...]

There weren’t many announcements in last month’s Budget that we didn’t already know about, especially if you are one of those affected by the 50% tax rates. But there was one rather nice surprise in the form of doubled entrepreneurs’ relief. Aside from the previously announced NI increase or so called “jobs tax”, one of [...]

If you forget about the online world for a minute… (it is possible!) Can you see the difference between Networking for your business and Marketing your business? Networking is about making friends around you who like you and trust you. You meet them on and off line and you build a knowledge of one another [...]