Entrepreneurs' Blog

13 Dec, 2012

Develop A Profile Of Your Customers

Posted by: Bev James In: Branding|Business Tips

Develop A Profile Of Your Customers
Review your market analysis and identify your target market. You need to write a profile of your ‘Customer’, their needs and problems, wants and desires.

Be Objective. Trying to think like your customer and really getting into their mindset is the most important tip when it comes to researching the market. Think of him or her as an individual.

Be as descriptive as possible, right down to the clothes they wear and political views.

Question One:

What type of person or business will buy your products? Who are they? Think of them as an individual. The things that motivate them are…….

Question Two:

What do they do? How old are they? Where are they based? Be really specific.

Question Three:

How much spending power do they have?

Think about who makes the actual buying decision?

Question Four:

What concerns keep them up at night? For example: How will they juggle and fit everything in today; childcare, environmental issues, not having enough time or money?

Question Five:

What do they value most? For example: Luxury, bargains, feel-good products, saving time, saving money, friendships, relationships, success)

Question Six:

How do they approach purchasing products/services?

Are there any specific triggers or habits that may be important?

For example, they might use the Internet to source products. They might ask friends for recommendations or read certain magazines. They might shop locally or virtually.

Question Seven:

Are there any external influences involved in their buying decisions?

Don’t panic!

If these questions are causing you to feel concerned that you have a lack of information about your customers, either because you are a very new company and haven’t had many customers yet, or because you have not collected any data about people buying your products, fear not!

There are many ways you can use to discover more about customers and potential customers using Market Research.

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  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

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