03 May, 2012
EBA Business in the Spotlight – Premier Corporate Training
Posted by: Bev James In: Business In The Spotlight
Cage Fighter Bruce Durham set up Premier Corporate Training (PCT) to ensure mums and dads get home to their kids at night by effectively reducing workplace accidents. PCT’s target market is the construction and utility sector, although it has recently started working with large retail outlets as well as winning a number of public sector contracts.
What makes your business unique?
Me and the individuals I select to work alongside me! The health and Safety sector is associated with old boring “goody two shoes” who want to stop work, or at least that is the perception of the normal employee.
Then they meet me, a 31 year old Geordie tattooed cage fighter who just happens to excel in reducing accidents in high pressure organisations because of my knowledge and my approach. If employees don’t buy into what you are saying, there will be little, if any, improvement.
What has been your proudest day in business?
Getting my first BACS payment. It was only a few thousand but because I had beaten major companies in my sector to get the work, I knew I could actually make a go of the business idea.
What has been your hardest business day?
Funnily enough I’ve never really had one. When it’s all going wrong, when people are letting you down, when your systems are crashing and your office is on fire, that’s when you find out if you truly love being in business and I love it to bits!
What is the most important lesson you have learned in business?
God gave us two ears and one mouth. One ear is for listening to what people are saying and the other ear is for hearing what they are actually saying! The mouth is a tool that should only be used when its products are assured to solve problems, not create them.
Who or what is your biggest inspiration?
My nana and mother. Women made from iron will.
If you had a business slogan what would it be?
Total honesty and controlled nuclear powered enthusiasm will equal results!
Where do you hope to be in five years time?
As the head of the largest bespoke health and safety training provider in the UK.
What advice would you give to a budding entrepreneur?
Don’t pigeonhole yourself and always challenge those niggling thoughts inside of you that say “I can’t” head on.