None of us really knows how the Olympic summer will affect business, because we haven’t hosted a Games since 1948. The Olympics could be one of the greatest marketing opportunities – especially for Londoners – that we have had for years.

Marketing a business is not down to luck – it is a process and a skill that can be learned like any other, especially when you have a plan.

We interviewed Kate Pexton, founder of Consulte, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

There is a popular saying that: “Success has many parents – but failure is an orphan”. I have found that to be true. If you do what you need to do to stay ahead of the pack – you won’t get left behind.

The recession has hit the so-called “Y Generation” very hard (that’s people born between 1980 and 1994 in case you were wondering. I know I was!). There are fewer jobs – and certainly no job security.