When coaching, teaching and supporting people on their Digital Journey I create a step plan to help them work through the key areas to focus on. I have created this here for the EBA and hope this inspires some useful changes in the way you use the internet if it is not giving you the return you are looking to achieve for your business.

Technology is a powerful tool isn’t it for the communications industry? It’s my view that everyone now has the capacity to be a journalist because of social media networks, blogs etc and with the high speed nature of Twitter, for example, I think there is a need for us to be careful in what we use social media for.

RSS stands for Really Simple Syndication is the technology blogs use to allow readers to subscribe to their content and be kept updated with the latest posts. It is most commonly seen on blogs with an orange button which says ‘subscribe via RSS.’

The jury is still out for many people about the benefits of using social media and whilst others’ recognise the value of it, they still struggle to integrate it within the business and use it for marketing and connectivity to customers.

It’s no good complaining that you’re not more well known or achieving the recognition or sales that you think you deserve if you’re not easy to find! These are not the days to leave marketing and self promotion to chance. Our mantra is “be easier to be found – be easier to connect with, and buy from!”