In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

One of the words I have adopted and found myself using daily with people is “anchor”. Some time a go I was seeking an anchor to provide myself with stability in the rough waters that life can throw up in front of us. I found that my anchor points were my knowledge and my community of friends that I had built up through my social networking.

When coaching, teaching and supporting people on their Digital Journey I create a step plan to help them work through the key areas to focus on. I have created this here for the EBA and hope this inspires some useful changes in the way you use the internet if it is not giving you the return you are looking to achieve for your business.

Technology is a powerful tool isn’t it for the communications industry? It’s my view that everyone now has the capacity to be a journalist because of social media networks, blogs etc and with the high speed nature of Twitter, for example, I think there is a need for us to be careful in what we use social media for.

RSS stands for Really Simple Syndication is the technology blogs use to allow readers to subscribe to their content and be kept updated with the latest posts. It is most commonly seen on blogs with an orange button which says ‘subscribe via RSS.’