Entrepreneurs' Blog

Posts Tagged ‘Brand Positioning

Inventor, Claire Mitchell, had her eureka moment when she didn’t have a sterilized teat to hand when she needed one! Seizing the moment, Claire got to work on creating the Chillipeeps pre-sterilized teat that attaches directly to c carton so that when you are out with your baby/toddler you can buy a carton of formula milk.

I believe that the future of the UK lies firmly with SMEs they are more flexible in their working being able to adapt more quickly to change which gives them a real advantage over the big boys.

Bev James interviews inventor, Claire Mitchell for this months EBA Business in The Spotlight.

What a month March was! It began with the EBA Retreat weekend and I was ready for that as we were a couple of weeks away from the launch of Chillipeeps to the trade and I was stressed. I had no packaging, no promotional print for the show, no product untill the eve of the retreat when I picked up the final product on route.

The London Book Fair (this week) was a bit on an overwhelming affair: hundreds of stands of publishers large and small, including some of the world’s biggest, plus booksellers and authors, not to mention about 40,000 visitors. A riot of brands and business, all with the core product of books (now including digital books of course), bidding the whole thing together.



  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

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