Entrepreneurs' Blog

Posts Tagged ‘Brand Positioning

Inventor, Claire Mitchell, had her eureka moment when she didn’t have a sterilized teat to hand when she needed one! Seizing the moment, Claire got to work on creating the Chillipeeps pre-sterilized teat that attaches directly to c carton so that when you are out with your baby/toddler you can buy a carton of formula milk.

I believe that the future of the UK lies firmly with SMEs they are more flexible in their working being able to adapt more quickly to change which gives them a real advantage over the big boys.

Bev James interviews inventor, Claire Mitchell for this months EBA Business in The Spotlight.

What a month March was! It began with the EBA Retreat weekend and I was ready for that as we were a couple of weeks away from the launch of Chillipeeps to the trade and I was stressed. I had no packaging, no promotional print for the show, no product untill the eve of the retreat when I picked up the final product on route.

The London Book Fair (this week) was a bit on an overwhelming affair: hundreds of stands of publishers large and small, including some of the world’s biggest, plus booksellers and authors, not to mention about 40,000 visitors. A riot of brands and business, all with the core product of books (now including digital books of course), bidding the whole thing together.

  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

About EBA

The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...


Entrepreneurs' Blog Bottom