Entrepreneurs' Blog

Posts Tagged ‘Brand Strategy

“Creating a winning brand is at least in part dependent on understanding your competition and then out-flanking it,” says Simon Middleton, EBA Millionaire Mentor and Brand Strategy Guru.

Inventor, Claire Mitchell, had her eureka moment when she didn’t have a sterilized teat to hand when she needed one! Seizing the moment, Claire got to work on creating the Chillipeeps pre-sterilized teat that attaches directly to c carton so that when you are out with your baby/toddler you can buy a carton of formula milk.

You can’t have not heard of the term ‘personal branding’ yet I feel there is a stereotype about it that requires adjusting: many people are going down the wrong road with it and a superficial road at that.

I believe that the future of the UK lies firmly with SMEs they are more flexible in their working being able to adapt more quickly to change which gives them a real advantage over the big boys.

Bev James interviews inventor, Claire Mitchell for this months EBA Business in The Spotlight.

  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

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The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...


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