What is the best way to network with potential business contacts? How can you make an introduction work for your business? How can you sort the quality connections from the time wasters?

By taking time to understand your customers experience and enduring that your customer care is better than everyone else’s, you will be so focused on making your customers FEEL GOOD WHEN BUYING FROM YOU they will never have a reason to deflect to the competition!

If you are a regular reader of the Entrepreneurs’ Blog here at the EBA, or follow us via Twitter or have attended one of our seminars, you’ll know how important we think mindset is in the formula of success.

Sergio Zyman, former VP of Marketing for Coca Cola Corp said that “Marketing is about getting more people, to buy more [of your product or service], more often, for more money”.

Gary Jennings has been appointed Export Expert for the EBA and joins a team of professional experts advising EBA delegates.