Experiencing your customers’ journey when buying from and engaging with your business IS a very useful operations activity to do. Ideally, this experiential activity would be something you’d do with your team as you plan, and plot, and review your customers’ journey.

Bev is a regular columnist for StartupTv Digital and this month you can hear Bev (it is an interactive digital publication) talking about The importance of plotting your customers’ journey from first contact through to repeat business.

Technology is a powerful tool isn’t it for the communications industry? It’s my view that everyone now has the capacity to be a journalist because of social media networks, blogs etc and with the high speed nature of Twitter, for example, I think there is a need for us to be careful in what we use social media for.

It’s exciting to be a columnist in various media these days and I must say I find making the time to write articles and columns quite therapeutic from all the other activities I do in a typical day at EBA HQ.

Many people are familiar with the term ‘personal branding’ yet many people are just not comfortable seeing themselves as a brand. But the truth is, whether you do, or not, it is important to understand that others will be forming impressions about you even if you are not aware of this happening.