“The customer is always right” is a well-known mantra, because without customers you have no business, it is their needs that feed a business’s sales. Getting business from your existing customers is less costly and unpredictable than attracting new ones, so retaining customers is vital for survival.

Most businesses don’t make it beyond 5 years. Whatever size of your company, from one employee (you) upwards, you need to maintain regular contact with your customers, retain them with a great service and delivery and keep them paying on time. Without cash flow you do not have room to manoeuvre your business.

This is the first in a new blog series about STRENGTHS. Two things need to happen to create a success formula.