What is the best way to network with potential business contacts? How can you make an introduction work for your business? How can you sort the quality connections from the time wasters?

Awarded the title Britain’s Sales Trainer of the Year, and described by AstraZeneca’s Global Communication Director as “a genius, whose advice can’t be ignored”, Andy’s insights stem from the fact his Mother is blind.

Traditional marketing relied on companies ‘shouting’ their messages at potential customers via channels such as TV, radio, newspapers, magazines, the letterbox and the phone. These marketing vehicles were crass in that however good the data a company was using, for most people, most of the time, these messages were simply deemed irrelevant.

“Creating a winning brand is at least in part dependent on understanding your competition and then out-flanking it,” says Simon Middleton, EBA Millionaire Mentor and Brand Strategy Guru.

The second new Millionaire Mentor appointment this month: Grant Leboff, Sales & Marketing Expert and founder of the Sticky Marketing Club™ . He is a best-selling author. Grant’s first book, Sales Therapy®, (Wiley), is an international best-selling title and introduced businesses to a new and highly effective Sales philosophy.