Traditional marketing relied on companies ‘shouting’ their messages at potential customers via channels such as TV, radio, newspapers, magazines, the letterbox and the phone. These marketing vehicles were crass in that however good the data a company was using, for most people, most of the time, these messages were simply deemed irrelevant.

One of the challenges facing all companies today, is the changing face of value. We all value speed and convenience in a way that was unheard of twenty years ago. The Web has taught us that instant gratification is possible, and we expect everything at the touch of a button in all facets of our lives.

The second new Millionaire Mentor appointment this month: Grant Leboff, Sales & Marketing Expert and founder of the Sticky Marketing Club™ . He is a best-selling author. Grant’s first book, Sales Therapy®, (Wiley), is an international best-selling title and introduced businesses to a new and highly effective Sales philosophy.