Entrepreneurs' Blog

Posts Tagged ‘EBA Public Relations Expert

In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

With this latest PR Basics blog for the EBA, my intention is to encourage you to know the media you want to be in with your PR efforts.

You’ve decided that you have a new service or product that you want to tell the media about, but what do you do next? First of all, you need to make sure that what you think is newsworthy actually is in the media’s eyes. Both the online and offline media like to write about new things; so don’t fall into a trap of merely re-announcing something that exists with a new spin and think that’s enough.

Who doesn’t need to be more visible? Who wouldn’t benefit from more sales enquiries and a regular flow of opportunities to grow your client base, business and reputation?



  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

About EBA

The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...

 

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