You’ve decided that you have a new service or product that you want to tell the media about, but what do you do next? First of all, you need to make sure that what you think is newsworthy actually is in the media’s eyes. Both the online and offline media like to write about new things; so don’t fall into a trap of merely re-announcing something that exists with a new spin and think that’s enough.

Brand Strategy Guru, Simon Middleton, a regular in the media on all matters branding and a popular Millionaire Mentor for the EBA, was asked to comment on the Steve Jobs and Apple news story yesterday for the BBC.

We recently introduced a new column in our newsletters where we focus on one of the businesses in our Business Growth Days.