If there is anyone who knows how to grow a business it is James Caan. As well as being co-founder of The EBA he is a serial entrepreneur and runs his successful private equity firm, Hamilton Bradshaw. We asked him to reflect on his success stories so you can learn from his lessons.

Successful entrepreneurs often exhibit familiar traits: they are passionate about their businesses, determined to succeed, very hands on but most of all they are risk-takers. The strength of Britain’s entrepreneurial and small business sector will be the vital cog that turns the wheels to re-energise our economy.

Sometimes you have to demonstrate a sense of realism. Every time I demonstrate to people how to do something, I needed to show them the good and the bad.

We interviewed Kate Pexton, founder of Consulte, for this month’s “Business in the Spotlight”. Here’s what we discovered about the business, the woman behind the business and her journey as a member of the Entrepreneurs’ Business Academy.

By taking time to understand your customers experience and enduring that your customer care is better than everyone else’s, you will be so focused on making your customers FEEL GOOD WHEN BUYING FROM YOU they will never have a reason to deflect to the competition!