None of us really knows how the Olympic summer will affect business, because we haven’t hosted a Games since 1948. The Olympics could be one of the greatest marketing opportunities – especially for Londoners – that we have had for years.

Ensuring that your offer meets what your ideal customer actually wants to buy is essential from the outset. Have you identified your unique point of difference?

By taking time to understand your customers experience and enduring that your customer care is better than everyone else’s, you will be so focused on making your customers FEEL GOOD WHEN BUYING FROM YOU they will never have a reason to deflect to the competition!

In 25 days time, De Vere West One (opposite the BBC in Portland Place) will be full of entrepreneurs and business owners clambering for THE best business knowledge they can get their hands on in one day.

No doubt you have heard this quote many times – “Fail to plan and prepare plan to fail.” It’s not exactly a worthless platitude is it? The truth is that unless you know where you are heading, without the right kind of plan you are unlikely to get to your exact desired destination.