I was interviewed on BBC’s flagship current affairs show Newsnight at the end of last year. It was not only a fascinating experience in its own right, but proves the power of ‘Comment PR’.

You first need to identify the very good reason on which to expend energy, time or resources on trying to get the media interested in what you want them to know.

We’ve had an overwhelming response to our FREE Launch Issue of The Market Magazine promotion that we ran online last week. The promotion is now closed and we thank all of you that have signed up and requested your FREE copy.

It’s no good complaining that you’re not more well known or achieving the recognition or sales that you think you deserve if you’re not easy to find! These are not the days to leave marketing and self promotion to chance. Our mantra is “be easier to be found – be easier to connect with, and buy from!”

Toby Garbett, our EBA Fit for Business expert and double olympian, is featured in this months issue of BodyFit: the ultimate women’s fitness glossy magazine!