Every Business guru under the sun is currently extolling the virtues of social media. Even Lord Sugar is a Twitter addict. But what do you do if it goes wrong? What happens whena dissatisfied customer starts complaining ‘loudly’ online? What happens when you build a brand de-vangelist who just doesn’t like what you stand for? In this article we will look at what happens when the social become unsocial!

Traditional marketing relied on companies ‘shouting’ their messages at potential customers via channels such as TV, radio, newspapers, magazines, the letterbox and the phone. These marketing vehicles were crass in that however good the data a company was using, for most people, most of the time, these messages were simply deemed irrelevant.

The second new Millionaire Mentor appointment this month: Grant Leboff, Sales & Marketing Expert and founder of the Sticky Marketing Club™ . He is a best-selling author. Grant’s first book, Sales Therapy®, (Wiley), is an international best-selling title and introduced businesses to a new and highly effective Sales philosophy.

Bev James, founder and CEO of the Entrepreneurs’ Business Academy is delighted to announce that Derek Arden FCIB, FIMgt, FPSA has become the latest EBA Millionaire Mentor.

The Bespoke Goody Bag Company provide bespoke goody bags for events, launches, promotions and PR Campaigns.