Technology is an awesome tool for business generation. It’s hard to imagine life without it isn’t it! We are definitely in the digital age and suffice to say that many businesses are inextricably interwoven with the world wide web.

Ensuring that your offer meets what your ideal customer actually wants to buy is essential from the outset. Have you identified your unique point of difference?

In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

You can’t have not heard of the term ‘personal branding’ yet I feel there is a stereotype about it that requires adjusting: many people are going down the wrong road with it and a superficial road at that.

Your Visibility Plan should be unique and be a well thought through document, one which you may have spent some time working on as you brainstorm ideas, grow your profile and develop confidence (and skills) at being visible in the best way possible.