Entrepreneurs' Blog

Posts Tagged ‘Personal Brand Values

You can’t have not heard of the term ‘personal branding’ yet I feel there is a stereotype about it that requires adjusting: many people are going down the wrong road with it and a superficial road at that.

Managing our appearance is an important part of who we are. It tells people about our personality and our lifestyle. Why do companies spend millions of pounds/dollars/yen etc. on their corporate identity – because image/brand matters.

The art of self-awareness is absolutely key to being a successful leader. Why? Because we always judge ourselves on our intentions. And others judge us on our behaviour.

In today’s world we are surrounded by brands of every shape, size and kind and they all use the secret rules of branding to get us to become interested in them, to learn to love them, to buy their goods and services, and even to become advocates for them – singing their praises to our friends and families.



  • Morgan Grage: I like this post, enjoyed this one regards for putting up. "No man is wise enough by himself." by Titus Maccius Plautus.
  • Derek: Brilliant article Bev, thanks for sharing. coincidentally the kilimamjaro example used is on my 2014 to do list! Ps thanks for the tips you gave me
  • jackson: thanks for your great article about developing your business idea to great business Jackson mutebi

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The Entrepreneurs' Business Academy is a unique and highly practical one stop resource for business owners and aspiring entrepreneurs, providing a range of courses , EVENTS and materials that give step-by-step guidance for entrepreneurs on their business journey. The EBA's courses have been put together by James Caan and Bev James MD of EBA and The Coaching Academy, and specifically designed to teach its participants the skills required to take an idea and turn it into a reality. Read more...

 

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