Technology is an awesome tool for business generation. It’s hard to imagine life without it isn’t it! We are definitely in the digital age and suffice to say that many businesses are inextricably interwoven with the world wide web.

In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

You can’t have not heard of the term ‘personal branding’ yet I feel there is a stereotype about it that requires adjusting: many people are going down the wrong road with it and a superficial road at that.

People start businesses for all sorts of reasons. Freedom to be their own boss being a prime one. Making a mark on the world is another, as is to achieve a better work/life balance.

Many people are familiar with the term ‘personal branding’ yet many people are just not comfortable seeing themselves as a brand. But the truth is, whether you do, or not, it is important to understand that others will be forming impressions about you even if you are not aware of this happening.