In the old days – pre internet I mean – if you wanted to raise your profile the avenues available to you were print and broadcast media. Taking out an ad in Yellow Pages or your Thomson Local didn’t quite cut it, and still doesn’t. And let’s be honest, these days who actually looks for expert services in this way?

Your Visibility Plan should be unique and be a well thought through document, one which you may have spent some time working on as you brainstorm ideas, grow your profile and develop confidence (and skills) at being visible in the best way possible.

Bev is a regular columnist for StartupTv Digital and this month you can hear Bev (it is an interactive digital publication) talking about The importance of plotting your customers’ journey from first contact through to repeat business.

It’s exciting to be a columnist in various media these days and I must say I find making the time to write articles and columns quite therapeutic from all the other activities I do in a typical day at EBA HQ.

You’ve decided that you have a new service or product that you want to tell the media about, but what do you do next? First of all, you need to make sure that what you think is newsworthy actually is in the media’s eyes. Both the online and offline media like to write about new things; so don’t fall into a trap of merely re-announcing something that exists with a new spin and think that’s enough.