Even though some of us don’t necessarily like the idea of networking and joining support groups, it is vital that we do so, as it is too easy to become blinkered and solitary when working in a small business.
You’ve decided that you have a new service or product that you want to tell the media about, but what do you do next? First of all, you need to make sure that what you think is newsworthy actually is in the media’s eyes. Both the online and offline media like to write about new things; so don’t fall into a trap of merely re-announcing something that exists with a new spin and think that’s enough.
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The market is awash with advice from Social Media Guru’s. I remember the 1980’s when the PC was becoming available to the masses and I was told ‘where there is mystery there is margin.’ Beware, advice is often given as facts, but it is always ‘opinion.’
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