Small businesses will typically have flat, flexible reporting structures. However, many large organisations will have strict reporting structures in place, so as not to cause confusion within the business.

None of us really knows how the Olympic summer will affect business, because we haven’t hosted a Games since 1948. The Olympics could be one of the greatest marketing opportunities – especially for Londoners – that we have had for years.

Sergio Zyman, former VP of Marketing for Coca Cola Corp said that “Marketing is about getting more people, to buy more [of your product or service], more often, for more money”.