13 Mar, 2012
Every Business guru under the sun is currently extolling the virtues of social media. Even Lord Sugar is a Twitter addict. But what do you do if it goes wrong? What happens whena dissatisfied customer starts complaining ‘loudly’ online? What happens when you build a brand de-vangelist who just doesn’t like what you stand for? In this article we will look at what happens when the social become unsocial!