What makes anyone an expert in the world of social media and social networking? Like any new buzz, anyone who is slightly ahead of the mass can claim expert status and guide, coach and inspire others to follow their choice of practice.

I have learned many things as an entrepreneur myself and one thing that is so valuable to me is the difference between fact and opinion. Assertive people speak as though everything is a fact, non-assertive people give opinion. As you read my thoughts on this Blog and come along to my talks and training you will learn that I am non-assertive but I am very passionate! But always remember it is my opinion: few can state facts in such a relatively early market.

I am a Marketer at heart and I love helping people to make changes in their working practices that move them forward. My goal is to inspire business people to see how social media and social networking can actually have a positive influence on their personal and business development. It certainly has had a major impact on my life. As a business owner and a devoted wife and mother, social networking has enabled me to have a successful global business, be a speaker, author and an empathetic coach while also being a very hands on parent to young children and I think I am OK saying that I am a good wife, but I will let Thomas be the judge of that.

The struggle in life now is not how do I balance my work and life but rather, how I integrate the two. We live a 24/7 life, we all have 24 hours and 7 days and we have access to methods of communicating and marketing ourselves in any of those hours of the day and night that works for us. I have learned to integrate my business life into my home life and in doing that I have been able to stay sane and happy and support and empower my family and my clients and Ecademy Members.

I am looking forward to working with Bev James and her EBA Team to inspire the EBA business owners make more of their life and teach the methods and philosophy of the online world that works for me.

Social Networking and Social Media are very simple when you understand the context and the why. In my talk on the 24th April I will de-myth the hype and help you to begin an exciting journey that actually gives you a return on the time you invest online.

Next week I will write about ‘Social Networking and Social Broadcasting – know which works for you.’

By Penny Power, an EBA Millionaire Mentor